Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.

Reddit shares climbed Monday, after the online discussion forum said it launched two AI-driven tools to help advertisers access conversations on its site.

Reddit has launched two AI-powered advertising features, Reddit Insights and Conversation Summary Add-ons, to enhance campaign effectiveness by analysing user conversations and showcasing positive comments.