Yesterday (March 17), Calvin Klein unveiled their latest underwear campaign starring Bad Bunny. The multiple Grammy Award-winning recording artist is no stranger to sharing thirst traps online. Still, his Calvin Klein unlocked an entirely new level of lust among his fan base.

I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign," the Grammy winner said of working with Calvin Klein in his native Puerto Rico

The global superstar's campaign was shot by legendary photographer Mario Sorrenti in his homeland: "Getting to shoot it in Puerto Rico made it that much more special and genuine."