If you’ve watched any sports over the last year, you probably noticed the near complete lack of fans. Most stadiums and sports venues didn’t allow fans for the majority of 2020, and many are just now ...

Marketing consultant Robert Brady explains how to use Google’s display advertising placement service without it becoming a black hole for your advertising budget. It can be done, if you know how.

Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek ...

It has created four free tools as part of the bundle, to create better measurement, transparency and value for advertisers’ display campaigns. The relative click-through rate tool shows advertisers ...

Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a ...

Online offers network Offerpal Media has launched a new display ad network to complement its existing platform for monetizing online games, virtual worlds and social networks. The ad network offers ...