That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. The report, "The Future of Planning Is The Platform," was ...

Media planning and buying is an art form, but it sounds as though the industry no longer recognizes it as such. First, when did “head of investment” become a title for ad agency folks? I have been ...

In today's dynamic marketing landscape, a paradoxical scenario persists. While many sectors have integrated modern technologies and streamlined workflows, the realm of media planning and management ...

From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can ...

Today’s media planning is more dynamic and data-driven than ever, offering marketers a complex landscape of opportunities and challenges. From determining how budget impacts channel performance to ...

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10 Social Media Planners You Can Start Using Today [FREE] Your email has been sent Organize the chaos with these free digital social media planners for Excel, Google Sheets, monday.com, ClickUp, Wrike ...

ExpediteSocial's planner also offers in-depth analytics, giving users a detailed view of their social media performance. This feature aims to supply all necessary data for strategic planning and ...