Compelling websites turn visitors into customers, but what's their secret? Visual storytelling. In my experience, however, many businesses and organizations underestimate the power of visual ...

If you want to connect with your prospects, leads, and customers online, you need to create content that engages them across multiple touch points. For that reason, B2B companies should use visual ...

But let’s pause for a clarification. What is a visual marketing campaign anyway? Specifically, how is it different from any other marketing campaign? If you’re following all of today’s marketing best ...

Opinions expressed by Entrepreneur contributors are their own. Not too long ago, experts predicted that the online marketing space would be too competitive for run-of-the-mill content. Think about it ...

Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant and dated. Case in point: Once I buy a wetsuit ...

A visual identity is all the graphic elements that represent your brand making it unique and recognizable When visual identity is build consistently across several channels, it builds brand ...

The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely ...