It's not Fiserv Forum's first rodeo. Well, this is strictly bull riding, but you get the idea. This weekend, PBR — Professional Bull Riders — will be bringing its premiere "Unleash The Beast" event to ...

NASHVILLE, Tenn. – Friday night at PBR's Stampede Days, more than 50 bulls were on-site at Bridgestone Arena. If that seems like a lot of animals, that's because it is — but for good reason. No bull ...

The atmosphere inside those arenas reflects that evolution. Crowds aren’t just curious, they’re invested. Fans follow riders ...

Inside sold-out PBR arenas, the beer flows, the bulls buck, the crowd roars – and for 8 seconds at a time, unity beats ...

The PBR Monster Energy Team Challenge from MSG on Saturday drew a little over 1 million viewers, marking the best audience ...

In summary, the PBR is off to an extraordinary start in 2026, with record-breaking viewership and attendance figures setting the stage for a successful season. The impressive statistics underscore the ...

Kody Lostroh knows a thing or two about competing in what is often referred to as "the most dangerous eight seconds in sports." The former professional bull rider saw a lot of success during his years ...

FORT WORTH, Texas — North Texas is attracting more corporate headquarters than any other Metropolitan area. Professional Bull Riders, also known as PBR, counts itself among the transplants. The sports ...

Neal McDonough, the London-trained actor who has played a collection of Hollywood’s most loathsome villains that millions love to hate, is quickly becoming the unofficial cowboy gentleman of PBR. The ...

PBR will be bringing its premiere "Unleash The Beast" event to Milwaukee's Fiserv Forum on March 1-2. It's the fourth consecutive year the tour has come to Fiserv Forum. "More than 30 of the best bull ...