This guide explains how to integrate Site-Specific Google Analytics 4 (GA4) properties with your BU WordPress or static website. IS&T will assist with linking your site to the correct GA4 property.

Google has now re-branded Urchin to Google Analytics presenting users with better ways to “understand and influence visitor behavior and generate a higher ROI on marketing initiatives”. Yes folks!

Web analytics software helps ecommerce operators understand what their online visitors are up to. Which search engine did the visitors come from? How long did they remain on the site? Which web pages ...

Google announced yesterday a major step in their Google Analytics platform. The ability to simply ask it a question about your web site data and it comes back with a report. This feature is called Ask ...

Big G recently tacked on more enterprise goodies to Google Analytics. The seven new additions boost existing capabilities as well as introduce new customization flexibility. Analytics users can track ...

Web analytics is the process of analyzing the behavior of visitors to a website by tracking, reviewing and reporting the data generated by their use of the site and its components, such as its ...

Every interaction between users and your website are tracked in Google Analytics as an event. An event allows you to measure a specific interaction. For example, you can use an event to measure when ...

Web analytics providers that offer predictive analytics, support for mobile applications, reach of partner programs and the ability to support customer implementation rank among the best, according to ...