“We risk turning the customer off by making them feel like we’re suggesting they be less hygienic. We’re going up against years of cultural conditioning here.” I have a confession to make: I’ve been ...

Martha Stewart has a wealth of useful tips, but this one for cleaning your nice sweaters is something you'll definitely want ...

Last winter, I posted on Instagram that I had never washed this five-year-old yellow wool jumper. Little did I know that over 500,000 people would be interested in watching my little ode to doing less ...

It turns out that no one has ever bothered to study how much a piece of fabric starts to smell when it’s worn repeatedly without washing. Now, a company based in downtown Brooklyn, Wool & Prince, is ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

A good wool shirt is awesome, but would you wear one for 100 days straight without washing it? Wool & Prince claims that you can do exactly that with its buttondown shirts, which it handed out to 15 ...

It could spell an end to laundry days – or at least make them a much less frequent chore. Manufacturers claim they have invented a shirt that stays clean even after 100 days of wear. The garment ...