Digital beauty tools are no longer gimmicks. Virtual try-ons for skincare are reshaping how people choose products by reducing guesswork, minimizing irritation risks, and aligning purchases with real ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

The world of fashion retail is undergoing a technological revolution. Traditional shopping methods are increasingly complemented, or even replaced, by digital solutions that allow consumers to try on ...

The eyewear industry is seeing a new shift in consumer behavior. Shopping for glasses is no longer limited to in-person stores, and online purchases have risen. A report by SkyQuest found that 12.4 ...

Continuing the product update streak from the Google I/O development conference, Google today announced it is adding virtual try-ons to Search. Available starting today for shoppers in the U.S., the ...

Augmented Reality, or AR, is a tech that overlays digital information onto the real world, and has begun shaping the beauty industry in a big way. The new tech trend enables virtual make-up try-ons, ...

TikTok is staffing up to improve its e-commerce tech. It wants to hire a handful of workers in the US to enhance its shopping experience with features like virtual try-ons and generative-AI shopping ...

Fashion brands entered this Black Friday seeing green not just because of sales but because they’re offering more sustainable products than ever before. From carbon-neutral T-shirts to sustainable ...

Google Shopping has added dresses to its generative AI-enabled virtual try-on feature in the U.S., according to a Thursday announcement. The move dovetails with the start of New York Fashion Week.

Daniel Pimentel is an assistant professor of immersive media psychology and co-director of the Oregon Reality Lab at the University of Oregon. He is also a Public Voices Fellow with the Op-Ed Project ...