When a website works, visitors take action. They become leads, buy products, and subscribe to newsletters. It’s called a conversion, and every conversion triggers a series of events: 1. The website ...

When it comes to website optimization, you’ve probably already taken the necessary steps of creating compelling landing pages, experimenting with headline and CTA formulas, and split testing different ...

Here's how to implement micro-commitments and a yes ladder on your Thank You page to better nurture and convert leads to your core offer. The experts tell you that a ...

After a long journey through the sales funnel, your customer finally purchased a product or service! But once they reach the post-purchase thank-you page, what should they see listed? A funny GIF? A ...