Earlier this week, Apple Music dropped the unexpected industry bombshell by quietly surpassing Spotify’s subscriber count in ...

Churn has long been a challenge in media and entertainment, but recent research highlights its growing impact. Forbes found that 46% of US households canceled a streaming subscription within the last ...

NEW YORK--(BUSINESS WIRE)--DAS42, a leading data consultancy, today announced a new solution, Subscriber Analytics. By bringing together the data experts at DAS42 and the power of Snowflake’s Media ...

Netflix crushed Wall Street estimates on Thursday when it reported its first-quarter earnings results, but investors remained unconvinced. Shares fell as much as 9% on Friday as investors focused not ...

Netflix said today it will stop reporting quarterly subscriber numbers starting in 2025, a huge change for the giant streamer whose stock tends to get buffeted up or down (mostly up lately) by those ...

If you run a streaming service and you want Wall Street analysts and investors to stop caring so much about your subscriber numbers, you have a couple of options. You can a) nicely ask the analysts to ...

For years, subscription businesses relied on a simple growth engine: Spend heavily on direct-to-consumer (DTC) acquisition and watch the subscriber base grow. The model worked well — until it didn’t.

Netflix reported its l atest quarterly earnings Tuesday. It’s likely the last report to include a critical piece of data: subscriber numbers. Traditionally, streaming companies have touted how many ...