Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...

Chief marketing officers already operate at the cross-section of customers and key internal teams, so they can play a vital ...

For decades, enterprise growth was shaped by a stable equation: Scale created leverage, brand created preference, distribution created reach and operational discipline converted market access into ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

As corporate planning shifts from subjective management to rigorous measurement, advanced data architecture is driving substantial profit increases and cutting ...

I’ve seen this firsthand working with organizations across industries. What used to be a solid year-long strategy window has shrunk to quarters, or even weeks. AI speeds up everything. It’s not just ...

In a constantly shifting business landscape driven by hyper-competition and accelerating rates of change, company managements from small boutique firms to large enterprises increasingly are realizing ...

Traditional, complex strategic planning doesn’t suit modern entrepreneurs. Instead, focus on a lean, agile and actionable strategy that you can start implementing in days, not quarters. Define where ...

Healthcare reform — a topic that’s been on everyone’s radar both within and outside of healthcare since President Obama signed the Patient Protection and Affordable Care Act into law in March 2010 — ...

Iridio by RRD and Keen Decision Systems provide marketers with faster, more accurate and actionable insights that surpass industry standards. The collaboration delivers a unified, high-speed marketing ...