Testing different versions of your ad copy, marketing campaigns, and landing pages can greatly influence the long-term success of your campaigns and online business. With countless articles available ...

Most companies can’t argue the fact that they want higher conversion rates. After all, higher conversions mean you have hit the nail on the head with your message market match and, as a result, it ...

Michelle is a content and inbound marketing specialist based in Merseyside. As a marketer you will understand the importance of split testing but are you using the right statistics to judge what is ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Websites - How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...

Search marketers can use split A/B tests to help choose between specific ad copy and keywords, landing page designs and information-capture forms, among other factors. But the results are only as good ...

Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions. You might already have dozens of static pages built for different ...

This sponsored post is produced by Mike Smith, vice president of marketing, GetResponse Yes, email marketing works. It’s a much more effective way of finding prospective customers than display ads or ...

ATLANTA, GA / ACCESSWIRE / September 1, 2020 / What is the secret to low customer acquisition costs, high returns on ad spend, and a positive yield curve? "Rigorous split testing," says Deepak "Dee" ...