Split testing is an important marketing tactic in which you compare two versions of something to figure out which is better. For example, testing two sales scripts might show that one if far superior ...

I have been doing a lot of split testing campaigns recently through my job at AdFicient and have gained great knowledge from it. I’ll share some of the most effective changes you can make to your ...

Winston Churchill famously said, "To improve is to change; to be perfect is to change often." If you are an advertising agency, an e-commerce space or any website that relies heavily on clicks, ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.

Opinions expressed by Entrepreneur contributors are their own. When it comes to designing your website, you have two choices: Select the site elements you believe look best, or you can use “split ...

It's nice to have many people visit your Web site. It's even better when people don't just come to your site, but also enjoy your content. But, best of all is when visitors to your site do what you ...

“I’ve used Visual Website Optimizer for many clients and it works really well. They have a fantastic and easy-to-use interface and it does the job. It’s not the cheapest solution, but it’s worth it ...

Direct marketing professionals don't guess. They base their decisions on statistics and calculate what the return on their investment will be. Because of what is known as split-testing or test runs, ...