According to contact center software firm Playvox, to provide a true omnichannel experience, brands today recognize the need to assist customers in the platforms where they feel most comfortable. This ...
Businesses may struggle to quantify ROI in a consistent way, but social media has earned its place in the marketers toolkit. Whether as a means to increase sales or contribute to customer insight, the ...
At last week's Enterprise 2.0 conference, held in Boston, I was taken aback when one pundit explained that organizations must learn to "do social." This surprise kicked off my comments on a panel ...
The author is the chairman of Human Development Institute, former executive director of the IMF, and a member of the JoongAng Ilbo Reset Korea Steering Committee. The International Monetary Fund ...
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