A new study shows how slot machines' “near misses” capture attention and how re-educating the brain can break the spell.

The modern gaming industry operates on player engagement and retention. While high-quality content is the primary draw, the most effective monetization systems rely on psychological principles that ...

Contrary to popular belief, slots can be beaten. But it’s not what you think. You need to find specific types of slots and they need to be played under the right conditions. Advantage play is the art ...

Slot machines are possibly the most played game within online and offline casinos. They are founded on Random Number Generators (RNGs), which ensure a level playing ground and result in absolutely ...