If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Launching an online store comes with a lot of excitement — along with a little bit of fear. You have to coordinate a ton of moving parts to bring your store to life, from setting up your website to ...

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Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business. Next ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Starting your Shopify journey can feel overwhelming, but it doesn’t have to be. With the right steps, you can go from zero to your first sale faster than you think. From setting up your store and ...

Running a Shopify store means more than just making sales — you also need to get taxes right. From setting up sales tax nexus to understanding Form 1099-K, compliance keeps you penalty-free. With the ...