Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Among the tools that survey researchers use to gain a deeper understanding of ...

Survey questions raising concerns in middle schools: *The last time you engaged in sexual activity, did you use one of the following to protect yourself from sexually transmitted diseases (STDs)?

Throughout 2020, marketers and event planners raced to transform their in-person events to a digital format as a result of the pandemic. The adjustment was, understandably, difficult. But virtual ...