Microsoft Access is a database program that's widely used throughout the business world. Access can be effective as an inventory control system; companies can use the features and benefits of the ...

A sales database is a computer software program used to store information about prospects and customers. Companies and salespeople have used them since the technology emerged in the latter part of the ...

Looking after the database often gets shoved under the rug in the sales and marketing process. Whether a company is using an automated marketing platform and CRM system, or has customer, tradeshow and ...

An effective B2B email marketing strategy has much less to do with email, per se, than you may think. The best programs nurture and engage leads while also acting as a critical step toward closing ...