I’ve read countless stories about crumbling cookies in mobile advertising, which typically include a level of fear for what this means for advertisers. What I say to that is fear not, marketers, some ...

Demandbase, a B2B online targeting and personalization platform, has launched a cookie-less solution for B2B advertisers that allows them to retarget businesses that have visited their websites. The ...

As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this ...