The reasoning behind the push for QR code labels is manifold. At a surface level, lengthy clothing tags can be uncomfortable and wasteful–requiring the apparel industry to “produce so much label tape ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

Digiphy, a Westside-based technology startup, is helping brands connect directly with customers through scannable QR — quick response — codes that link to customizable mobile-first landing pages, ...

Bacardi Rum is partnering with streetwear brand Nahmias and Grammy Award-winning producer Boi-1da to create a clothing line featuring embedded QR codes that link to an album by up-and-coming musicians ...

Amazon's first physical clothing store makes heavy use of touchscreens and QR codes. Customers can use an app to do things such as requesting items without leaving a fitting room. The shop is the ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

QR code, short for Quick Response Code, is a kind of matrix barcode that includes information about a product or service. You can find it being used for advertising purposes, where brands put up ...