Male mouse pheromones released in urine attract female mice and increase the male’s chance of mating and producing offspring. In that way, mouse pheromones act much like a peacock’s tail to attract ...

If dad was a playboy, there's a good chance that his sons and daughters will also be promiscuous, suggests a new study that identified a genetic link to such behavior. Subscribe to read this story ...

Of the 100 "top science stories for 2012" chosen by Discover Magazine, I am most fascinated by #42: "The Myth of Choosy Women, Promiscuous Men." It reports a serious challenge to an experiment that ...

People who fit gender stereotypes in their dating habits are better at judging their own hotness than those who march to the beat of a different drummer, a new study of speed-daters has found.

Have you been giving up the goods before the "traditional" third date rolls around? If so, then you're not alone. A new study found that more than 25 percent of women are putting out within the first ...

College-aged women judge promiscuous female peers more negatively than more chaste women and view them as unsuitable for friendship, according to psychologists. College-aged women judge promiscuous ...