Editor’s Note: This is part 2 of CS’ two-part series on behavioral threat assessment and management (BTAM) teams. Part 1 defined BTAM, who should be on a BTAM team, and how cases should be managed.
As moments in advertising folklore go, it was not quite Don Draper pitching to Kodak or Lucky Strikes in between old fashioneds and extramarital shenanigans, but when Team Sky unveiled their signature ...
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