Clicks may look promising in the reports, but they do not ensure sales. PPC campaigns may bring traffic throughout the ...

PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn, the volume of conversion data, and the role each platform plays all require a distinct approach. After ...

Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...

Google reinforces asset variety, updates ad scheduling pacing, and Microsoft launches self-serve negative keyword lists. Here’s what advertisers need to know.

As search engines become more crowded with answers, snippets and AI summaries, more people are finishing their journey without ever clicking a link. That shift changes how you need to run paid search ...

Google’s new pacing update could increase monthly spend for ad-scheduled campaigns by pushing budgets harder within allowed ...

Search Atlas announced the launch of Website Studio, a new platform designed to create high-quality landing pages in minutes. Website Studio brings enterprise-level page creation to teams of any size ...

Marketing managers, is the lack of patient acquisition for your health system keeping you up at night? Follow these tips if you really want to acquire more patients through paid search advertising for ...

Every few months, Google launches a new feature – and reactions usually split into two extremes: either it’s a welcome but overdue correction or a sign of PPC end times. AI Max is no exception. Some ...