Mattel’s first product powered by OpenAI’s technology is expected to be announced later this year The agreement unites Mattel’s and OpenAI’s respective expertise to design, develop, and ...

Mattel Inc., the El Segundo-based toymaker brand, is bringing its iconic portfolio of Barbie, Hot Wheels and Uno to OpenAI.

The collaboration, announced last Thursday, aims to combine Mattel’s decades of experience in children’s entertainment with OpenAI’s cutting-edge AI tools including ChatGPT to build “age ...

Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Tim Melvin’s ...

Discover insights from Mattel's Q2 2025 earnings call, featuring growth in vehicles, margin expansion, AI innovation, and revised guidance amid global ...

“As a central part of this collaboration, Mattel and OpenAI will emphasize safety, privacy, and security in the products and experiences that come to market,” Mattel said in a statement.

OpenAI is the world's leading AI startup. For how long will depend on how well it fends off multi-front attacks from ...

A person familiar with the collaboration said it will be for people at least 13 years old. While Mattel’s products are popular among kids, the company also markets toys to adults.

A person familiar with the collaboration said it will be for people at least 13 years old. While Mattel’s products are popular among kids, the company also markets toys to adults.