The modeling of buyer behavior by stochastic brand choice models has typically involved the use of a single model to represent the behavior of all consumers though consumer heterogeneity is recognized ...

Consumers are attracted to crowds in stores, but they are not likely to buy something from a crowded location, according to a new study. Consumers are attracted to crowds in stores, but they are not ...

An economist used gasoline purchasing data to show how consumers make buying decisions when prices jump at the pump. When gas prices went up people behaved as if they were much poorer, buying cheaper ...

The author comments on the article by Ho, Lim, and Camerer (2006), which showcases the potential of the new behavioral economics approach to marketing with six theoretical "case studies." Each case ...

Aurore C Bardey, Fashion Business School, London College of Fashion, University of the Arts of London, 20 John Prince's Street, London WIG 0BJ, UK. Advertising's ability to mirror current cultural ...