Mobile phone marketing is an emerging new avenue for advertisers, game and software application makers, and wireless providers. As with any new industry, it faces a host of legal compliance issues, ...

Consumers get to learn all the necessary information they need before purchase. This information includes location and availability of the goods, time and price. This kind of marketing is the ...

In the United States, mobile phone marketing is still a fledgling industry. In Europe and Asia, where the mobile phone industry is still a few years ahead, it has developed into a relatively ...