A choice was made to include each word in this sentence. Every message, even the most mundane, is crafted with a specific frame in mind that impacts how the message is perceived. The study of framing ...

CAMBRIDGE, Mass. — What’s the most effective way to get across a public health message: use positive wording to emphasize the benefits of certain behavior, or a negative framing that might scare ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The way information is presented often determines how we ...

Approximately 1–2 in 100 couples are at risk of having a child affected with a recessive genetic condition. 1 Population based expanded carrier screening (ECS) makes it possible to test couples before ...

The behavior of consumers who are faced with making decisions about their health is not significantly influenced by the way health messages are worded or framed, according to a large, new study by ...

It is becoming increasingly evident that current patterns of consumption are not sustainable in the long term. It is becoming increasingly evident that current patterns of consumption are not ...

This is the sixth article in the Behavioral Finance and Macroeconomics series. We will explore the effect that behavior has on markets and the economy as a whole, and how advisors who understand this ...