Marketing is one of the most emotionally charged line items in an independent retailer’s budget. In this article, we discuss ...

Marketers need to ask certain questions to identify those complications and calculate an accurate return on investment. An accurate return on investment for B2B marketing is notoriously difficult to ...

With $3.449bn spent by Australian marketers in Q1 of 2022 for digital and ads, it’s become more imperative than ever for marketers to understand how they’re spending their budgets so as to be able to ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

Semify, a leading white-label SEO engine, has launched a new ROI of white-label marketing calculator designed to help marketing agency leaders instantly compare the costs of white-label versus ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

VANCOUVER, British Columbia--(BUSINESS WIRE)--Marketing decision makers are under increasing pressure to prove marketing ROI, and many are having a difficult time doing it, according to a new report, ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. I know I’ve been ...