The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing ...

Most entrepreneurs and managers are familiar with the importance of a business plan, which provides a holistic view of the entire organization and how it will operate and grow. It’s a prerequisite ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

If you’re planning to revamp or create a marketing plan for your business, keep reading for the five steps you need to make it happen. Opinions expressed by Entrepreneur contributors are their own.

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...