You will set your marketing communication strategies according to your goals for both domestic and international markets. Domestically, you are likely familiar with marketing communications strategies ...

Opinions expressed by Entrepreneur contributors are their own. The Gen Z generation is on the cusp of becoming the most powerful and influential generation in history. While some marketers might be ...

In the healthcare industry, patient experience should be a key responsibility of the marketing and communications function. This may be surprising to hear because patient experience is typically ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

If I had to describe European tech growth over the last few years with one word, it would be ‘disruptive’. While it may seem cliché, I’ve chosen this word for many reasons. Through a positive lens, ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small ...

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.