Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

London , England, June 16, 2026 (GLOBE NEWSWIRE) -- Decode Data today announced the general availability of Decode GA4 on Google Marketplace, introducing a utility designed to solve the GA4 BigQuery ...

Google has released a beta version of BigQuery ML, new software that lets users build some machine learning models inside the Google BigQuery cloud data warehouse with standard SQL commands. BigQuery ...

TabFM could simplify and make predictive analytics cheaper by removing model training and deployment costs, but enterprises ...

Google moved to advance its position in the automated machine learning market with expanded Cloud AutoML and BigQuery ML capabilities aimed at making it easier for data analysts, data scientists and ...

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, predictive metrics, and last active timestamps. Exporting user data enables better analysis, ...

The July 1 migration deadline for Google Analytics 4 (GA4) has passed, and perhaps you’re still feeling unsteady working in the platform, still have some setup to do, or are in the Jumpstart queue. If ...