One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these consumers have of the company's products ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Godfrey Lawson remembers a bustling South Michigan Avenue with movie theaters, restaurants and stores. He watched as, over the years, the commercial stretch near his home in the Rosemoor community on ...