Get ready to see a tide of T-shirts, toys and other merch based on “Like Nastya,” the hugely popular Russian-American 6-year-old YouTube vlogger. IMG, the Anastasia’s first licensing representative, ...

Hasbro’s Littlest Pet Shop has signed popular YouTube child creator Like Nastya as a brand partner. Like Nastya is the world’s most-watched child content creator, with over 409 million subscribers ...

Nastya's toy line for kids will be available in the U.S. and U.K. at retailers including Target, Amazon, Walmart.com and Claire's starting this fall Georgia Slater is a staff editor on the Parents ...

The 7-year-old social media sensation Like Nastya has revealed her first-ever toy line designed by Jazwares, as well as an NFT collection. The toy line with Jazwares and NFT collection with Gary ...