Learning from past experiences is essential for successful marketing projects – or, indeed, any project. Doing so will help a marketing team establish best practices and to continuously improve future ...

These materials have been developed with the intention of supporting people and organizations interested in strengthening a culture of institutional learning. The “Roadmap for a Learning Process ...

The Government Accountability Office (GAO) says the Environmental Protection Agency (EPA) should develop a formal “lessons learned” process to improve hazardous waste removal following disasters. To ...

Although the U.S. and coalition campaign against Iraq lasted just 38 days, Pentagon leaders are now in the process of analyzing data collected during the war to better understand "what went right" and ...

You’re reading Lessons Learned, which distills practical takeaways from standout campaigns and peer-reviewed research in health and science communication. Want more Lessons Learned? Subscribe to our ...

A lesson reaches the same people who learned it and still fails when the condition that made it true disappears during codification.

Gabriella Stern is the Director of Communications for the World Health Organization, a position she held throughout the COVID-19 pandemic. She shared the following pandemic lessons-learned with ...

In March 2025 testimony before the House Armed Services Committee’s Seapower and Projection Forces Subcommittee, Ronald O’Rourke, naval analyst for the Congressional Research Service since 1984, ...