According to response audit’s research, most companies throw away business by failing to respond to leads properly. There are several benefits that lead nurturing can bring to your business. From ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Lead nurturing is more than guiding prospects through a sales funnel—the true challenge is ...

Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are ...

B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an invitation, they’re starting the buying journey on their own, gathering ...

A few months back, I tried to sign up for a free trial of an outreach platform. I entered my information, like my name and email address, but I stopped dead in my tracks when I got to the next stage ...

Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv. Your lead generation efforts ...

"Lead nurturing" is commonly referred to in marketing publications and blogs, and frequently discussed at B2B marketing events. Defined as "a relationship-building approach utilizing multiple media to ...