Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

The real estate industry is witnessing a shift in lead generation methods, with agents balancing traditional referrals and modern tech tools. While some brokers struggle to track lead sources, ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Businesses are constantly on the hunt for more leads. However, without a structured lead procurement strategy, that pursuit often prioritizes volume over value. The common results are predictable: ...

Coaches can transform LinkedIn into a client acquisition machine by optimizing their profile as a 24/7 sales rep, creating consistent, value-driven content rhythms, and strategically leveraging ...