Customer persona is a fictional representation of your ideal customer based on real data and research. Creating customer personas will be helpful in communicating about the various customer segments ...

The world of marketing is much larger than it was 15 years ago. Marketing today includes not only TV and radio spots but also all aspects of online marketing -- advertising, social media and video.

AI is reshaping marketing faster than ever. Blink once, and there’s a new tool, platform or trend making headlines. For franchise marketers, keeping up can feel like trying to drink from a fire hose.