Every so often, there's a new beauty product that becomes the hottest thing since buttered biscuits, and the start of 2021 has seen the launch of such a viral phenomenon via the newest addition to ...

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But despite its popularity, we at Underscored are too seasoned to be easily impressed, so naturally, we had to see how good it was by testing it ourselves. Stephanie Griffin, our social media ...

Beauty fans have been left in awe by a new viral foundation that has taken TikTok by storm, prompting the budget-friendly makeup product to fly off shelves across the country. Released a few weeks ago ...

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Boots shoppers have been loving a £12 L'Oreal powder foundation after spotting it online. The L'Oreal Paris Infallible 24H Fresh Wear Powder Foundation has received hundreds of five star reviews from ...

So what is the allure of powder foundation? In addition to most full-coverage powder foundations having an “instant transformation” effect that makes for a great social media post, makeup artist and ...

Power foundation is having a moment, below we round up our 12 favourite formulas… Data from TikTok reveals that powder foundation is quickly regaining major popularity. In fact, the hashtag ...