Add Yahoo as a preferred source to see more of our stories on Google. Two Mississippi men set out on a mission to build a business that made tailor-fitted jeans exactly to customers' orders. It ...

Jeans are up there with bathing suits on the list of least enjoyable things to shop for, thanks to wildly inconsistent sizing between (and even within) brands and limited options for anyone who ...

Inside a fitting room in an H&M store in Stockholm, there’s a new way to try on jeans: A body scanner takes your measurements, creates your digital avatar, and then lets you select a few options in ...

BESPOKE SUITING is known for being time-consuming and exorbitantly expensive—the sort of indulgence associated with royals, celebrities and pre-2008 investment bankers. Reasonably enough, most men ...

Much like finding the right bra, finding the right pair of jeans has never been easy for me. If a pair feels comfy, it doesn't look that great; if the fit is nice, there's a good chance the pants are ...

Two Mississippi men started a custom jeans company in an old body shop and now stars and celebrity sports figures wear them.