A number of cross-platform projects were considered, looking to tap into StarHub’s pay-TV, internet and mobile phone capabilities. One such project, an interactive drama under the working title ...

Disney has recently made waves in the advertising world with its announcement of "Advergames" - interactive commercial breaks designed for platforms like Hulu and ESPN. This innovative approach aims ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

The application, pictured above, has been created by Carlton Active, which has produced similar interactive commercials for brands such as Audi and Unilever. Options on the interactive service include ...