In 2021, ITV increased its number of secondary sponsorships deals, selling show segments to brands below a headline sponsor. This year, it is to “push the boundaries” of sponsorship regulation as it ...

ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers ...

Zugo’s Deli Café has been revealed as the sponsor of ITV2’s s Telly Worth Talking About package, in a deal negotiated by ITV Commercial and MediaCom Beyond Advertising. Beginning 1 April, Zugo's Deli ...

Uber Eats is to be the new sponsor of ITV2 hit show, "Love Island," The Drum reports. Details of the deal have not been announced, but the site believes the GBP2.25m paid by Superdrug for the past ...

ITV are currently searching for a new Emmerdale sponsor, according to Media Week. The Yorkshire soap's current sponsors Reckitt Benckiser are to end their four-year deal following a "shift of ...

Green Flag has been announced as the sponsor of ITV National Weather. The campaign, which is Green Flag’s biggest TV sponsorship deal to date, aims to communicate Green Flag’s nationwide coverage, ...

The Co-operative Group has signed its biggest sponsorship deal to date by becoming the official broadcast sponsor of ITV national weather. The 12-month deal, announced today (13 December), will give ...

ITV Commercial announced today that monster.co.uk, the UK site for Monster, the leading global online career and recruitment resource, is to sponsor the next series of American Idol ITV Commercial ...