IKEA is launching a new interior design service that gives customers one-on-one assistance in decorating — and furnishing — their rooms. The product-centric company is moving further into service ...

Ikea just launched an app that allows you to step inside and explore a decked-out Ikea kitchen. By exploring the realm of virtual reality, Ikea is making it possible for customers to virtually ...

Just a few months earlier, Tim Cook said in an interview that he was so excited about augmented reality that he wanted “to yell out and scream.” He name-checked IKEA and cited buying furniture as a ...

Ikea customers have long relied on the store’s own layouts for design inspiration. Ikea arranges its furniture in picture-perfect rooms throughout its stores, and shoppers derive inspiration from ...

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