After introducing its AI shopping assistant Rufus in the Amazon Shopping app earlier this year, Amazon is now rolling the feature out to all customers in the US. As the company explained in February, ...

AI is involved in seemingly everything these days, and Black Friday and Cyber Monday shopping is no exception.

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. AI can assist everywhere from your email apps to fast food outlets ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers ...

'The era of scrolling through endless deals is over. The smartest shoppers will let AI do the work,' one expert says. Before Justin Goldsberry clicks the "place your order" button on his Amazon cart ...