Foundation is, well, foundational to many women’s makeup routines. It provides a solid base layer to even out skin tone and imperfections while prepping your skin’s surface for additional products.

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Finding the right foundation shade sounds simple, yet it’s one of the most common beauty mistakes people make at every age.

Matchmaker, matchmaker, make these POPSUGAR staffers a foundation match! We’ve partnered with Sephora to share how five of its formulas restored our staffers’ faith in foundation. Navigating the ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

If I had to choose the most difficult step in any beauty routine, I might be temped to say winged liner, or perhaps getting that second brow to match a perfect first one. However, I know that in many ...

I never know how to select the correct colour foundation for my skin tone – a friend advised me that because I am fair with pink undertones, I should look for a more yellow-based foundation. Is this ...

Cardi B has a keen eye for fashion — she can make a $20 dress from Target work just as well as a Moschino leopard-print pantsuit — but her makeup looks are equally as stunning. And the woman behind ...