Opinions expressed by Entrepreneur contributors are their own. Follow up and listen to your customer needs. Just taking the time to understand your customer and stay in touch can lead to more sales.

From unclear next steps to impersonal systems and delayed follow-ups, friction points—big or small—can quickly erode a buyer's trust and derail a purchase.

Thanks to technology, it is easier to stay in contact with your customers and make sure you’re following up — without being too aggressive. Since few business owners are taking the initiative to do so ...

Customers stopped believing you’re listening. Survey fatigue is now one of CX’s biggest blind spots. Here’s how to fix it.

Whether you’ve had your Google Business Profile (GBP) for 10 years or you have a new business and are just getting ready to claim your Business Profile, it’s important that you carefully read – and ...