Some fishing lures are "automatic'' — all you have to do is troll them behind a boat or retrieve them after casting and wait for a strike. Others baits take more finesse and skill to present properly.

BOISE, Idaho — Tight Lines 208 is dedicated to helping people become better anglers through education. The Tackle Tip is designed to give readers a crash course on a specific lure or gear item. Want ...

Fishing lures are an integral part of Mark Fisher's life. As Rapala's director of field promotions, he can tell you in minute detail about all the lures the company offers. But his voice takes on a ...

The story of what probably is the world's No. 1-fished lure began nearly 80 years ago with a simple observation by Finnish angler Lauri Rapala. In 1936, while fishing the waters of Finland's Lake ...

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file. The ...

SANTA MONICA, CA – August 31, 2009 – Activision Publishing, Inc. (Nasdaq: ATVI) has announced a brand new entry in its Rapala fishing franchise, Rapala®: We Fish™ for Wii™. Slated for release on ...