Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When people hear the term personal brand statement, they often ...

Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a SWOT analysis in five easy steps. Your personal brand is more than just your ...

While reaching the top of the corporate ladder is a major achievement, staying at the top requires effort—and that means senior leaders need to pay attention to their personal branding. Maintaining a ...

Running a small business requires managing your professional and personal reputation. Your personal brand can be a valuable asset when it comes to expanding the reach of your small business and ...

Here’s how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success. Building a personal brand is essential for controlling your narrative and ...

In today’s competitive business landscape, personal branding has become essential for professional success. It’s more than a buzzword; it’s a strategic tool that influences how others perceive you and ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s ...

A strong personal brand enables you to increase the visibility and real-world impact of your expertise by communicating your ...

In today's digital world, your online presence is just as important as your real-world reputation. Whether you are an ...

Your personal brand is a critical part of your career management plan, but it’s often an area that we don’t consciously think about or plan for. Your personal brand is the perception others have of ...