LEGO has a sweet deal that could score you all of its new Star Wars SMART Play sets — but you'll need to have a little bit of ...

If you’re already planning a LEGO order, this is one of those easy win promos. Right now, LEGO is offering a free ...

Add Yahoo as a preferred source to see more of our stories on Google. Opening a Lego set can feel equal parts overwhelming and exciting. With numerous bricks and tiny details laced into each element ...

TL;DR: Lego is running Star Wars make and take events on March 8. A limited quantity of Lego Star Wars Lightsabers will be ...

The official LEGO Rocky minifig is adorable, but I wanted a slightly larger Eridean buddy of my own,” DeVries writes on the ...

How does the LEGO Smart Brick work? if you're confused about the new LEGO sets with sounds and lights, I don't blame you! There's a whole LEGO Smart Play ecosystem to get familiar with, and hopefully ...

Add Yahoo as a preferred source to see more of our stories on Google. The LEGO Group truly took the UN’s resolution to heart in the best way. On June 11, 2025, it put the planet in “play mode” by ...

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

From talking about price to annoying stickers to saying 'Legos,' here are some tips for how to chat with an AFOL ...

Forbes contributors publish independent expert analyses and insights. Co-Founder, Conspiracy of Love, and Good is the New Cool. What if a child’s first MRI felt less like a medical procedure—and more ...

Throwback messaging using toys and videogames—with a dash of AI—is lowering defenses and opening new avenues for the ...