Tips for finding the right solution in any situation ...

Have you ever wondered why certain memories of your partner stand out more than others, shaping your perception of your relationship? This phenomenon can be explained by the availability heuristic, a ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to ...

Usability evaluation and heuristic assessment are critical approaches in the systematic examination of interactive systems, allowing researchers and practitioners to identify design inefficiencies and ...

The field of Psychology of Reasoning and Decision Making explores the cognitive processes that underlie how individuals evaluate information, form judgements, and ultimately make choices. It draws on ...